Have you ever had a web audit?

I’ve had, and I have given many web audits in my life on the internet. Most audits DO NOT actually help you. They are written to tell you how your page doesn’t connect to the average normal guidelines. The problem with that is it’s all technical information for the back end that has nothing really to do with improving your actual sales and conversions.

For example, if you were to run an audit report it will tell you your google search engine optimization improvements if you own and run a blog. The reports aren’t built to run for various platforms. They also do not use human eyes to capture what’s going on with the site and its call to action. Instead, it will tell you, whether you have too many H1s or none. Do you know how to fix that? It will say your description is too long. Things that mean something to google but not necessarily to the customer.

In my opinion, I believe how the site looks, functions, and speaks to the visitor is the most important part of an audit. What are you communicating to the visitor and how easy is what you are communicating being received? In the tech world, this is called UI/UE.

So, what are UI and UX? the look and feel of the sales process from landing to converting… and even thereafter and beforehand 🙂

• UI is the user intent of the design, focusing on product look and usability to enhance the user’s experience in order to make the conversation the most appealing.
• UX is the user’s experience of the design that focuses on the functionality from the user’s perspective. This includes both site and product.

In the spa and personal care arena, UI and UX- are the UTMOST important pieces of your website

I’d love to audit your site and show you where you can improve simply, fast, and affordably in ways that will help you convert as well as move upward on googles search results.

We believe the first part of every audit should be focused on UI and UE

We use a Special Formulation in our Web Methods consisting of Optimized UX/UI best practices for improved ROI

Selling anything starts with psychology. We build all of our beauty and spa clients’ online marketing channels from a keen understanding of what the customers really want. We solve problems, answer questions, and create useable strategies. It’s not just what you want, it’s what you need!

Below is a sample of our marketing/auditing methodologies. 

Not only will we help you to know what to fix- if you need help… we can fix it for you as well.

If you want some experienced eyes on your site to improve your bottom line, contact me personally and allow me (Laura) to help. castlebaths @ gmail.com (no spaces) Or use my contact form.

Our Marketing Story (owner and founder of Castle Baths®)

… after several mistakes – I wanted to get it right…  I was tired of constantly trying new directions and listening to the “so-called” experts, not in MY field, only experts in their field. I was tired of the rabbit holes and chasing shiny objects! ..so, I created a formula for effective customer conversion!

Key Online Abilities

There are so many directions and needs involved with the online side of a business; it can be very overwhelming! Every part should work and fit together to form a solid foundation. Simple errors can cause growth to stagnate. Our combined experience in both the beauty industry and expertise in the in-depth fields of the web will let you sleep at night. To include everything that goes into it, we’d need to write a book, so here are a few top key points:

the Pricing

Below are some Project Examples with sample pricing, designed to give you a clear idea of budget. Please keep in mind, these jobs are our passions, and not just a paycheck.